(NEW YORK, OCTOBER 2024): The iconic children’s clothing designer Rachel Riley has just launched her latest collection “Eloise”, inspired by Kay Thompson’s storybook about a young girl who lives at The Plaza Hotel in New York City. Rachel Riley has designed an exclusive collection that captures the imaginative, fun-loving spirit of the beloved character, and features prints based on the original illustrations by Hilary Knight. The new collection includes a selection of dresses, legging sets, outerwear, and more for children aged 3 months to 14 years, available at www.RachelRiley.com and also in-store and online at Saks Fifth Avenue.
With worldwide exclusive rights to the branded Eloise children’s apparel collection, Rachel Riley is the only designer offering official Eloise daywear for children. For over 25 years, Rachel Riley has designed classic luxury childrenswear, building a reputation for quality and style. Her pieces have most notably been worn by children of the British Royal Family. Her prints are designed in-house, and the garments are constructed using traditional craftsmanship, including hand embroidery, hand-smocking techniques, and fine, soft fabrics. Beyond her technical skills, Rachel’s true talent lies in her ability to capture the magic of childhood in her designs. Driven by her history as a model in the fashion industry and her three children, she identified a gap in the childrenswear market: a lack of both comfortable and stylish clothes for babies and children. Her work stands out in the industry as each piece carries an energy that sparks imagination, creativity, and fun. Her success is a direct reflection of her core values of quality, trust, reassurance, joy, and optimism. With these guiding pillars, Rachel Riley continuously creates pieces that are designed to be heirlooms, passed down to generations to come.
Dedicated to quality and craftsmanship, Rachel Riley’s commitment to bringing joy to children through her clothing is perfectly embodied in the spirit of Eloise. Rachel has lovingly crafted each piece, bringing Hilary Knight’s original storybook illustrations to life by incorporating them into her prints. It’s as if the scenes from the book have leapt off the pages. This collection offers a wide range of both practical and playful options, from charming Eloise logo-printed tees to whimsical tutu dresses. The Black Silk Velvet Pinafore Set is an elegant recreation of the classic Eloise look and is even available in an infant version.
Rachel Riley said of the collection launch “We are delighted to share this collection and be a part of the Eloise story. It is a privilege to work on the Eloise collection and bring her spirit to life through my designs. Each piece captures a different facet of her character and playfulness which is so inherent to the Rachel Riley brand”.
Looking forward to the holiday season, the Eloise Christmas Tree Button-Front Dress is an ode to Eloise at Christmastime and offers the perfect look for celebrations. The collection is more than just a way for children to dress up as Eloise; it brings to life her curiosity, liveliness, and mischievousness – the very essence of childhood. As the Rachel Riley team says, “The main character Eloise is how we love our kids – playful, curious and hilarious!”
The Eloise Collection is available to purchase in-store at Sak’s Fifth Avenue’s New York Flagship, and online at www.saksfifthavenue.com and www.rachelriley.com.
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